What personal information LuvMuggs collects when you visit luvmuggs.com or place an order, why we need it, who it is shared with, how long we keep it, and the choices and rights you have over it.
Last updated: 17 September 2026
We sell your data
Never
Not to advertisers, not to data brokers
Card numbers
Never seen by us
Handled by the payment provider
Marketing email
Opt-in only
One-click unsubscribe in every message
Your requests
Within 30 days
Access, correction, deletion — free
Who is responsible for your information
| Business | LuvMuggs, 8028 Harrison St, Paramount, CA 90723, United States |
|---|---|
| Fulfilment warehouse | 10/F, Wyler Centre 1, 202-210 Tai Lin Pai Road, Kwai Chung, New Territories, Hong Kong |
| Privacy contact | support@luvmuggs.com · +1 949-407-8573 |
This policy applies to luvmuggs.com, to orders placed on it and to messages you send us.
What we collect and why
| Information | When we collect it | Why we need it |
|---|---|---|
| Name, delivery address, billing address | At checkout | To pack your order, print the FedEx label and process payment |
| Email address | At checkout, account sign-up, newsletter sign-up or when you contact us | Order confirmation, dispatch and tracking emails, replies to enquiries and, only if you opt in, marketing email |
| Phone number (optional) | At checkout or on the contact form | Only if FedEx needs it for a delivery or we need to reach you about an order |
| Order details and history | When you place an order | To handle returns, refunds, damaged-item claims and repeat questions, and for tax and accounting records |
| Payment confirmation (not card numbers) | When a payment is processed | To confirm the order was paid; we receive the result and the last four digits of the card only |
| Messages you send us | By email, phone, contact form or Facebook | To answer you and keep a record of what was agreed |
| Device and usage information: IP address, browser, pages viewed, cart activity | Automatically, while you use the site | To keep the cart and checkout working, prevent fraud, keep the site secure and understand which products people look at |
We never see your card number. Card and wallet payments are taken on the payment provider’s encrypted page, and PayPal payments on PayPal’s own site. What comes back to us is whether the payment succeeded and, for cards, the last four digits.
How we use your information
- To fulfil your order: processing payment, packing, shipping, tracking, customs clearance, returns and refunds.
- To communicate with you: order and dispatch emails, answers to your questions, and notices about delays or problems with an order.
- To keep the site working and secure: remembering your cart, keeping you signed in, preventing fraud and abuse.
- To improve the shop: understanding, in aggregate, which products and pages people use.
- To send marketing email — only if you have signed up for it.
- To meet legal obligations: tax, accounting and responding to lawful requests.
Who we share it with
We share personal information only with the service providers we need to run the shop and deliver your order, and only as much as each one needs:
| Recipient | What they receive | Why |
|---|---|---|
| Shopify | Store, customer and order data | Shopify hosts luvmuggs.com, runs the checkout and stores order records on our behalf |
| Payment providers (the card processor, PayPal, Shop Pay, Apple Pay, Google Pay) | The transaction details needed to take the payment | To process and protect payments and refunds |
| FedEx | Name, delivery address and, where required, phone number | To deliver the parcel and clear it through US customs |
| Customs authorities | The shipment details required on customs paperwork | Because orders are imported from Hong Kong into the United States |
| Law enforcement or regulators | Only what is legally required | If we are required to by law |
Because we pack orders in Hong Kong, your order details are processed there as well as in the United States.
We do not sell personal information, and we do not share it with advertisers or data brokers or for anyone else’s marketing.
Cookies and analytics
- Essential cookies keep your cart between pages, keep you signed in and make checkout work. Blocking them stops the cart from working.
- Analytics: Shopify’s built-in analytics records how the store is used — for example which pages are viewed and when items are added to the cart — so we can understand, in aggregate, what people look for.
- Advertising: we do not currently run third-party advertising pixels (such as Google or Meta ad tracking) on luvmuggs.com. If that changes, we will update this policy first.
- You can manage your cookie and data-sharing choices on our Your Privacy Choices page and in your browser settings.
Marketing email
- We only send marketing email to people who have signed up for it.
- Every marketing email has a one-click unsubscribe link, and unsubscribing takes effect immediately.
- Transactional emails — order confirmations, dispatch and tracking notices, replies to your questions — are still sent after you unsubscribe, because they are part of fulfilling your order.
How long we keep it
| Information | How long |
|---|---|
| Order and payment records | 7 years, as US tax and accounting rules require |
| Customer service correspondence | 2 years after the last message |
| Newsletter subscription | Until you unsubscribe |
| Account details | Until you ask us to close the account, subject to the order-record period above |
| Analytics data | According to Shopify’s retention periods for store analytics |
Your rights and choices
Wherever you live, you can ask us to:
- tell you what personal information we hold about you;
- send you a copy of it;
- correct anything that is inaccurate;
- delete it, where we are not legally required to keep it;
- stop using it for marketing.
California privacy rights
If you live in California, the California Consumer Privacy Act (as amended by the CPRA) gives you the right to know the categories and specific pieces of personal information we collect, use and disclose; to have it deleted or corrected; to opt out of its sale or sharing for cross-context behavioural advertising; to limit the use of sensitive personal information; and not to be treated differently for exercising these rights.
We do not sell personal information or share it for cross-context behavioural advertising, and we do not use sensitive personal information to infer characteristics about you. You may still ask us to confirm this.
How to make a request
- Email us Write to support@luvmuggs.com from the email address used on your order or account, and tell us what you would like us to do.
- We confirm it is you We may ask for your order number or other details to verify your identity before releasing or deleting information.
- We respond within 30 days There is no charge. If we cannot do something — for example because we must keep an order record for tax purposes — we tell you why.
You may also use an authorised agent to make a request on your behalf; we will ask for proof of their authority.
Security
- luvmuggs.com is served over HTTPS on every page.
- The store and checkout run on Shopify’s infrastructure, and card payments are handled by the payment provider, not by us.
- Access to customer and order data is limited to the people who need it to run the shop.
- No system is perfectly secure. If we become aware of a breach that affects your personal information, we will notify you and the relevant authorities as the law requires.
Children
This shop is intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us their details, email us and we will delete them.
Changes to this policy
If this policy changes materially, we will publish the new version on this page with a revised date and, where appropriate, email subscribers about it.
Contact us about privacy
Email support@luvmuggs.com or write to LuvMuggs, 8028 Harrison St, Paramount, CA 90723, United States. Phone +1 949-407-8573, Monday to Friday, 9:00 AM – 6:00 PM Pacific Time.